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The partnership signifies a bold return to celebrity fragrances.
May 15, 2025
By: Lianna Albrizio
Associate Editor
Revlon Consumer Products LLC has forged a partnership with Grammy-nominated artist Ice Spice. The partnership signifies a bold return to celebrity fragrances, officials said. “We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice,” said Revlon CEO Michelle Peluso. “She is bold and innovative, just like Revlon, making this a perfect match.” The deal also marks a major step in the revitalization of Revlon’s fragrance business and for...
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